Our team still focused their attention on a strong monogram mark but we realized how important it was to keep the trademark walking a more modern pathway. Knowing that the world and technology is rapidly changing, we wanted to make sure the mark was even more simplified and accessible than the previous attempt.
The solution was to create a monogram mark, that embodied the fluid, welcoming and unified message that UYA delivers. This allows for a mark that can be easily identifiable and doesn’t take up too much space as the name itself is long and wouldn’t work well in most applications.
The mark focuses on the playful nature of the U+Y+A, which really helps to tell the program’s story by showing the connectivity between each aspect of the letters.
As well, the bold nature of each letter lends itself to the strength that is embedded within each and every one of us, regardless of what we may be going through.