The solution was to create a logomark/symbol that could stand on its own and tell the PC story through its visual personality, so we created an abstract monogram that tells the story of a seed’s process of growth.
The mark/symbol combines the first letters of the Plant Candy name-P&C, which forms an abstract monogram. The mark resembles the lifecycle of a seed and it’s structure – seed coat, food store/endosperm, and the seed/embryo.
The P is modeled after the food store/endosperm, which is where the seed gets its nutrients from during its cycle. It’s also one half of the seed coat which is the protective barrier that keeps the seed safe.
The C makes up the other half of the seed coat and the negative space between the letters shows the pathway the plant will travel as it grows. The mark also makes a circle that is a symbol of Earth/Dirt, Wellness, Wholeness, and Community.
We finally have the seed nestled nice and snug at the base center of the two letters 🌱 We completed the identity with a custom logotype for the PC name which is a very sleek and modern style type that complements the main logomark. Borrowing elements from the main design we were able to carve out the A’s in the name to take on a familiar symbol from the logomark for additional branding opportunities and a very unique and ownable mark.
The entire identity tells the story of how PC aims to build a community that is accountable to their personal well-being and in doing so, can take that learned knowledge and empower others to continue that story. It’s such a beautiful and appropriate design that really dives deep into the heart of the company and their mission