Our solution was to created a beautiful and unique wordmark that played on the word pAINTED as during our discovery and strategy sessions with Marie it became evident that this was the foundational piece that would tie the brand together.
We realized that we could fill in the counter area of the letter P which would allow us to “paint” it with various colors to reflect the different areas of the pAINTED WOOL brand while still being elegant, professional and appropriate for its industry.
We then pushed the envelop a bit and created a beautiful custom looped “L” which helped to tie the wordmark together nicely. It becomes the most obvious element in the mark but doesn’t distract from the playfulness of the word pAINTED.
By scaling the word pAINTED down to nestle comfortably just above the word WOOL we achieved a nice balance for the mark. The other great element was we were able to create a flexible visual brand system by using the P as a stand alone logomark which works perfectly for smaller applications and platforms such as social media.
In the end Marie was extremely pleased with the marks and we were truly excited to of provided her and her brand with such a unique direction that didn’t compromise the integrity of her company or its brand.