Once our team began to pull the layers back on a few concepts, we ultimately realized the most important element in Karvins story was the overall goal to instill confidence in the hearts and minds of their clients and audience.
We reviewed the brand roadmap we created for the Karvin team, and went back to our ideal customer avatars as well as the full brand story we develop during our strategy sessions and found the key element we were looking for.
That element and realization led us to the most intimidating tool anyone has in their kitchen… the knife and after doing some research on the history of the knife, we found the connection we were looking for and developed a beautiful logomark that fit the company and its brand like a glove.
The mark is comprised of 3 knife blades arranged in a way that forms a geometric K. It maintains the bold, edgy and sharp personality that Katie and her team were looking for while still being recognized as a leader and professional in their industry. It checks all the boxes of being appropriate, easily recognizable and flexible.
Our team was truly proud of this mark and so was the Karvin team. We then created a custom sans serif logotype to pair with the mark which embodied the same characteristics as the logomark.