The solution was to create a mark that captured ( no pun intended ) the true essence of who Clarissa is and WHY she exists to do what she does.We knew once we completed our roadmap for her business and brand, that the direction we needed to take was one that focused on carving out something that would be flexible, unique/distinctive, and simple so that it could exist in multiple spaces and continue to build recognition in the hearts and minds of her audience.
After several rounds of concepts, we landed on a trademark that truly spoke clearly into Clarissa’s WHY and checked all the boxes for what makes a trademark something that will stand the test of time.
The mark finds 4 elongated C’s double as a large abstract X and is encased with 2 half circles which also represent the 2 C’s in Clarissa’s brand name Created / Clarissa. The entire icon symbolizes a camera lens where the X is the central area of focus and also gives a subtle nod to Clarissa being identified as a disruptor in her industry.
Within the larger X, we have a negative space x which became another branding asset that was used to support carving our a customized logotype direction for her name. The entire type layout was customized to mimic the same weight and curves that the logomark carries helping to create a cohesive blend between the two elements.
This mark positions and identifies Clarissa as a young professional who takes her career, identity, and brand seriously while having a playful edge. Because it checks off the box for all the main areas of focus we’d want a trademark to cover, it stands as a unique symbol and vessel for not only Clarissa’s story but for the stories that her clients and audience will continue to tell through the world of visual imagery.