develop a more clear, distinctive
and flexible brand presence.
Nowadays you may hear the word brand used to describe a company and it’s services/products but in order to truly develop a great lasting brand, it’s important you are working with professionals who understand the difference between the two.
A company/business is a vessel made up of individuals who operate it, and those who engage with it. A brand is the perception, experience, feeling or thoughts surrounding that vessel and all it produces.
A brand boils down to the way your intended audience will perceive your business, company, or products/services, and our goal is to help you develop a “personality – aka brand” that ideally connects that audience. Doing this ensures that your brand becomes recognized, identified and embraced for years to come.
“Such an amazing process. Randy assisted me with aligning my vision and why, which I never realized was so important to building my brand. Not only did he help me discover my “special sauce”, but how to also leverage it and piece together my story.
I’m so excited to see my brand finally come to life!”
ANAJAE - Luxury Fashion Brand
“Smith & Sylvan has a knack for figuring out how to visually capture exactly what you’re hoping to communicate. They helped us define exactly what we wanted, and came up with a logo/identity that really elevated our online presence and merch.I can wholeheartedly recommend working with Smith & Sylvan!”
The Whispering Tree - Touring Folk Duo
Aconda Williams Coaching