ARE YOU READY FOR GREATNESS?

workbook Looking to apply content marketing concepts to your business? Get ready to turn yourself (and your team) into a lean, mean content-marketing machine. To start, what is content marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand. In a nutshell, content marketing is really just the art (and science) of communicating with your prospects and customers without having to sell to them.

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