Looking to apply content marketing concepts to your business? Get ready to turn yourself (and your team) into a lean, mean content-marketing machine.
To start, what is content marketing?
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action.
When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision.
Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand.
In a nutshell, content marketing is really just the art (and science) of communicating with your prospects and customers without having to sell to them.