Q. WHAT DO YOU CHARGE FOR YOUR DESIGN SERVICES?
Prices depend on many things and will ultimately come down to the scope of the project, but you can be sure you are receiving the best value for your design project. It’s important that we first discuss your brand’s needs to find out exactly what the scope of the project will entail, the steps needed to accomplish that scope, appropriate deliverables, and your investment towards that.
*Typical minimum engagement rate for projects begins at $1200.00 and will increase based on its scope.
Q. YOU’RE EXPENSIVE! ANOTHER DESIGNER QUOTED ME $50-$100, CAN YOU MATCH THEIR PRICE?
I’m very sure the other designer you spoke to has amazingly super low prices. My prices reflect the value of my work and ensure that I am working with clients who take their business, as well as mine, very seriously. The amount of time, work, education, resources, and investments I make into my business, ensure that you are getting the best value not only for your design project but for your business and your audience.
By undercharging my value, it also undercharges yours, your business, and the potential value that your audience would have received.
It’s important to remember that I am running a business, which has costs attached to it. Taxes, healthcare, rent, utilities, etc. unfortunately won’t pay for themselves, so my prices not only cover the time and value I invest in your business but allows for me to continue running mine while providing the best-valued service possible to my clients.
Q. WHY NOT CHARGE HOURLY?
While my hourly rate is factored into my cost, it’s important to note that charging solely based on an hourly wage actually isn’t always in the best favor of both parties.
The reason why is, if I charged by the hour you’d more than likely pay a higher price for your custom design(s) simply because the scope will most certainly require a good amount of invested time.
Think of it like this, would you rather have the meter running in the taxi, while the driver figures out the best route, stop for gas, waits at red lights, is stalled in a traffic jam, etc? Or would you feel more comfortable getting a quoted price based on their projected knowledge of how to get to your destination and that number won’t change, unless of course, your destination happens to change after the fact or your needs?
My cost is a detailed focus on the complete service being provided to you, rather than just focusing on a deliverable/product.
There are situations where hourly quoting would be necessary, such as when a client and the project doesn’t really have a defined scope or established direction and needs fleshing out. This would place myself in the position of not really knowing where the client wants to take the project which means there will be a good amount of “figuring out” going on.
Q. HOW DOES YOUR LOGO DESIGN PROCESS WORK?
Feel free to review my process here.
Q. DO I OWN THE CUSTOM ARTWORK ONCE THE PROJECT IS PAID FOR?
Unless agreed upon in the proposal, all original artwork files remain the property of the designer (Smith & Sylvan Creatives). Depending on the type of project, there are times where there will be a charge for the artwork creation, and a separate charge for a licensing fee, which would allow the client to buy or borrow the rights to the original piece of artwork. This would be determined once we’ve sorted out the scope of the project.
For Logo/identity design projects, the finalized design(s) will remain the property of Smith & Sylvan Creatives until the client has paid the final balance on the project. Once the balance is paid, the finalized files for the Logo will be delivered and the client will retain ownership of the mark(s).
SEE THE INFORMATION BELOW:
Subject to the terms of this Agreement, Smith & Sylvan Creatives grants to Client an exclusive, non-transferable license to use the Logo in an unlimited number of Applications.
Subject to the purchase of the Logo, the Client owns its copyright and all intellectual property rights inherent in or relating to the Logo.
Smith & Sylvan Creatives shall have a worldwide, perpetual, non-exclusive, royalty-free, sublicensable and transferable license to use and display the Logo as part of its portfolio and merchandise.
You cannot re-distribute the Logo as stock or as a design template.
The Client agrees to indemnify, hold harmless, and defend Smith & Sylvan Creatives and its owners, officers, agents, and affiliates from and against any and all claims, lawsuits and proceedings (collectively “Claims”), and all expenses, costs (including attorney’s fees), judgments, damages and other liabilities resulting from such Claims, that arise or result from the Clients use of the Logo in violation of this Agreement.
Q. IS THE ARTWORK FOR MY LOGO CLIPART OR SOME FORM OF A TEMPLATE OR LOGO GENERATOR?
NO, all designs are custom created for the individual client/brand. My unique value is invested in my ability to be 100% authentic when it comes to solving my client’s problems through design. This is one of the main reasons why I don’t charge $50-$100 for “custom” design work.
Q. HOW WILL I RECEIVE MY DESIGN PROJECT ONCE IT IS FINISHED?
A finished project is yours upon receipt of the final payment. At your request, I will supply the electronic files to you via Dropbox, Google Drive, email, whatever digital platform will work best. I also keep a copy of your project on file for later updates or should you lose your copy.
Q. DO I GET A RASTER OR VECTOR FILE FOR MY LOGO ONCE CREATED?
You will always receive an EPS (vector), jpeg, png, pdf file with your project. It’s important to know that you should always receive a vector based file for logo designs. They allow for scaling without loss to the quality of the design. With a Raster/Pixel based designs such as PSD (Photoshop) files, they will not retain clarity when sized beyond their initially created quality settings.
With a vector based file, your design can be used to complete stationery and brand marketing – including business card, letterhead, envelopes, brochure design, websites, graphics for web sites, direct mail design, email marketing, mailing labels, presentation folders, and any other designs your business may require.
Q. HOW DO I CHECK ON THE PROGRESS OF MY PROJECT DURING DESIGN PROCESS?
Throughout the process of developing the design work, I make sure to keep the client in the loop as to where I am in the process. As each goal is hit, I will communicate with you on how far along we are and get your input on the process. This mainly will take place during the Strategy, Ideation, and the end of the Creation phase.
Q. WHAT IS THE CLIENT’S INVOLVEMENT IN THE DESIGN PROCESS?
My goal is invested in being a great listener when it comes to your needs. I always encourage the client to provide any samples, color swatches, and ideas they may have to help get an idea of direction before beginning work. This happens during the Strategy phase. During the design process, you will be asked to approve certain elements before work continues. Once the design project is ready, I will share the final proof before we finalize everything.
Q. CAN I SHARE PRELIMINARY CONCEPTS AND DESIGNS WITH MY FRIENDS, FAMILY, CO-WORKER, SPOUSE?
Experience has proven that when we decide to seek out validation and approval, we tend to deviate from our initial unique pathway towards our vision/goals. While it’s great to get feedback from those we trust, it’s more important that you trust yourself. No one will know your vision better than you and if there are too many voices/opinions in the pot, it can get very muddy. Once we have agreed upon a certain direction, it’s very important that we adhere to it as close as possible in order to guarantee its success.
Of course, we may have some slight changes to certain elements, but that should be the product of our continued communication throughout the process and not that of others outside of the process.
Q. I CHANGED MY MIND MID-PROJECT AFTER GETTING SOME FEEDBACK FROM FRIENDS. CAN WE START A NEW IDEA FOR A DESIGN?
Unfortunately, while I value your friends, family, and spouse’s opinion, once work has begun, I can’t just stop and start something else after already investing so much time and energy into the initial scope. This is why we begin everything with the Strategy Phase, as it’s purpose is to make sure we have a clear roadmap towards reaching your design goals.
Once the initial 50% non-refundable start fee is paid and the project begins, any changes to the initial project scope are subject to additional fees. Depending on how far along the process is, will determine how much is owed towards the initial project. Any desire to change the initial scope means we are starting a new project and thus, a new quote. If I decide to move forward with the new scope, the start of that project cannot begin until the balance owed on the previous project is paid in full.
Q. I NEED SOMETHING DESIGNED ASAP! CAN YOU HELP ME?
I can usually accommodate your rush job depending on how full my current schedule is however, a rush fee will be added to the price of the project.