Hi, my name is Randy, and I’m a brand/creative visual designer & surreal illustrator, from Riverdale, NY, who loves creating designs that inspire timeless impression, while providing true value to my clients and their audience.
My target audience resides in the world of creative and purpose-driven professionals and while I am seasoned in a variety of creative lanes, I have a specialized focus in creating custom brand/identity & illustrative designs.
What makes me and my service unique is my dedicated passion for assisting you in identifying and solving your problem first. I believe a great brand (experience) is built by investing in the discovery of the problem, simply because, this not only fully defines whether the deliverables you seek are the right ones you need, but it also defines what’s missing from the experience your audience is seeking.
Another area of unique focus is, each project starts with me hand drawing the concepts and ideas until I reach the final design, which then is redone digitally. I never use templates, as it’s very easy to have a design that looks very cookie cutter and doesn’t establish a unique voice for the client and their business.
As a custom hand-lettering artist, I have the unique ability to create custom type for each project if necessary. A skill set that is not common to most designers. Having this skill allows me to ensure that your mark is 100% authentic, and won’t be found anywhere else. Another plus to this is, when custom hand-lettering is used, the client potentially saves on not having to purchase new fonts/licenses for their project(s). Yay!
I founded Smith & Sylvan Creatives, as a way to fulfill the voids I felt existed around my own personal creative environment; and through scratching my own itch, I realized how important it was to share my knowledge, ability and unique direction. I personally know what it is like to work with people who take on the professional title(s) but have no invested interest in actually providing a valuable service or product. This was an area of focus that I found separated me from so many other of my design peers. I quickly realized that problem-solving has always been my ultimate goal in all I do, and by applying this approach with the highest level of integrity, I could bring that same level of value to others.
Everything in life I feel is centered around a journey, and around every corner of that journey, there is something new to be discovered. My desire is to help you elevate your brand and presence, by creating more valuable experiences through design. By doing so, it benefits not only you but also your audience, by continuing the story of your journey for years to come through their personal experiences.