Hi, my name is Randy, and I’m a Creative Visual Designer from Riverdale, NY, who loves building visual designs that inspire timeless impressions, while providing true value to my clients and their audience.
My target audience resides in the world of creative and purpose-driven professionals and while I am seasoned in a variety of creative lanes, I have a specialized focus in creative visual identity & logo design.
What makes me and my service unique is my dedicated passion for assisting you in identifying and solving your problem first. I believe a great brand (experience) is built by investing in the discovery of the problem, simply because, this not only fully defines whether the deliverables you seek are the right ones you need, but it also defines what’s missing from the experience your audience is seeking.
Another area of unique focus is, each project starts with my hand drawing the concepts and ideas until I reach the final design, which then is redone digitally. I never use templates, as it’s very easy to have a design that looks very cookie cutter and doesn’t establish a unique voice for the client and their business.
I founded Smith & Sylvan Creatives, as a way to fulfill the voids I felt existed around my own personal creative environment; and through scratching my own itch, I realized how important it was to share my knowledge, ability and unique direction with others.
I personally have had the first-hand experience in what it is like to work with individuals who have no invested interest in providing a valuable service or product that is tailored to my needs. This was an area of focus that I quickly found separated me from so many others. I realized that problem-solving has always been my ultimate goal in all I do, and by applying this approach with the highest level of integrity, I could bring that same level of value to others.
Everything in life I feel is centered around a journey, and around every corner of that journey, there is something new to be discovered. My desire is to help you elevate your brand and presence, by creating more valuable experiences through design. By doing so, it benefits not only you but also your audience, by continuing the story of your journey for years to come through their personal experiences.