I Create
Visual Personalities
Which Push The Creative Unconscious Mind
Of You & Your Audience
I believe every audience is unique, and thus, every brand and its message is equally as unique.
What I Offer.
A great brand is built by investing in the discovery of the problem, simply because, this not only fully defines whether the deliverables you seek are the right ones you need, but it defines what’s missing from the experience your audience is seeking.
The Approach
What I offer is a unique approach to and through the process of building foundations that are structured around the pain points of each client and their project. This means no two clients/projects will have the same road map, design, or language when diagnosing their issue, but the core fundamentals they are built on will always be met with the same level of integrity.
My position is one of strategic focus and is invested in the solving of problems using an indirect and creative approach that applies traditional, but emphasizes non-traditional methods to the art of problem-solving through design. It’s an effortless, action-oriented process of focusing on the unique journey towards the goal, rather than the actual goal.
As a visual designer specializing in identity & logo design, I combine the art of strategy, branding, identity, lettering, illustration, and graphic design together to enhance the value not only of my clients’ business but also their brand. These key elements are not always areas of focus or even available skills to every designer which makes them such valuable assets to myself and the expert service I provide.
Creative Assets Applied & Their Roles
Strategy
The process of mapping the appropriate solution to a business/brand pain points. It sets the tone and discipline needed to execute a plan of action.
Branding
The process of defining and communicating the value, voice, personality, and character of your brand; thus creating consistency which breeds continuity.
Identity Design
How a business wants to be perceived by its customers. It’s typically centered around visual assets that follow very specific guidelines
Custom Hand Lettering
Is the art of illustrating letters, and a great asset to a designers skillset, as it allows for one’s design to be crafted towards, and for a single purpose, increasing its value to its audience and brand.
Illustration Design
Is the creative & visual representation of words, feelings, and ideas. It’s another asset, which is easily interchangeable with the other areas of design; and is just as easily strong as a standalone service.
Graphic Design
Conveys a clear message to a focused audience through the use of color, type, images, and other elements. It can include things such as flyers, business cards, social graphics, posters, etc.
Brand
What You Experience
Branding
What You Do.
Brand Identity
What You See